I didn’t start out in digital marketing. I ran my own e-commerce brand for years and, like many small business owners, I wore all the hats. I tried outsourcing my ads. I tried winging it. I wasted more money than I care to admit just trying to make things work, until I finally invested in learning how to do it properly and found I actually loved it.
But marketing isn't just about tech and tactics; it’s about people. That’s where my background adds something different.
Alongside running my businesses, I’m also a qualified social worker. I’ve spent years working closely with people in complex, emotional situations, which taught me how to communicate clearly, understand what motivates action, and build trust. All skills that just so happen to be essential in marketing too.
Now, I help other small business owners get their digital foundations in place with DIY courses, 1:1 coaching, or done-for-you support. No more guesswork. No more wasted spend.
If Meta Ads feel overwhelming or email marketing keeps falling to the bottom of your list, I’m here to help make it simple and make it work.
I’ve been where you are, running a business, juggling life, and trying to make sense of ads and email marketing without a clear plan. After learning the hard way, I discovered a real passion for making this stuff easier for others.
My background as a qualified social worker means I don’t just understand strategy, I understand people. That experience helps me create marketing that actually connects because I know how to communicate clearly, build trust, and guide people to action.
If you’re looking for real support from someone who gets it, I’m here.
Yes! Whether you’re starting from scratch or just feeling unsure about what you’ve set up so far, I’ve created resources to support you — from beginner-friendly courses to 1:1 help if you need extra support along the way.
You’re not alone — and that’s exactly where I come in. Many of my clients have been "boosting" posts or running ads without the right foundations. I’ll help you clean things up and make sure everything’s properly set up so your ads are set to perform.
Not at all. It’s more important to get the foundations right before you spend. Once you’re set up properly, you can start small and scale as you see what’s working.
Yes! Whether you’re brand new or have a list you’re not really using, I can help you get everything in place — from tech setup to simple, effective email flows.
Definitely. While I specialise in product-based brands, the principles I teach apply to service providers too — especially if you want to build a funnel that attracts, nurtures, and converts.