Privacy & cookie policy

Last updated: 30 October 2026

This policy explains how Ad Clarity collects and uses your personal information when you visit adclarity.co.uk, take one of my quizzes, join my email list, book a call with me, join my membership or buy from me.

Who I am

Ad Clarity is a trading name of Ad Clarity Ltd, a company registered in England and Wales (company number 17449319), registered office 4 Augusta Close, Southampton, SO32 2SS. Ad Clarity Ltd is the data controller for the information described here. "I" and "me" mean Ad Clarity Ltd, which is run by Emily. If you have any questions about your data, email hello@adclarity.co.uk.

What I collect

  • When you take a quiz (such as the Leaky Bucket Score): your answers, your score or result, your first name and email address, and your store website if you choose to add it.

  • When you join my email list or a waitlist: your first name and email address.

  • When you book a free call or apply to work with me: the details you choose to share about you and your business in the form.

  • When you join the membership or buy a course or package: your name, email address and billing details. Payments are handled by Squarespace and its payment processors, such as Stripe. I never see your full card details.

  • When you contact me: whatever you include in your email, WhatsApp or social media message.

  • When you browse this site: if you accept cookies, information about how you use it (see Cookies below).

How I use it, and why I'm allowed to

  • To show you your quiz results and fix plan, and keep a record of your answers so I can talk them through with you if you book a call. Lawful basis: legitimate interests, because you asked for your results.

  • To send you marketing emails with tips and offers. Lawful basis: your consent. I only add you to my mailing list if you tick the box, and you can unsubscribe at any time using the link in every email.

  • To reply to your enquiry or call booking, and to deliver the services, membership or courses you've bought. Lawful basis: contract, or steps you've asked me to take before a contract.

  • To understand how the site is used and measure my own advertising on Facebook and Instagram. Lawful basis: your consent, given through the cookie banner.

  • To keep business and tax records. Lawful basis: legal obligation.

Who I share it with

I only share your information with trusted services that help me run my business:

  • Squarespace (website, membership and checkout)

  • Klaviyo (email marketing and quiz results)

  • Google Calendar (call booking)

  • Stripe (payments)

  • Google Analytics and Meta (site analytics and advertising, only if you accept cookies)

  • WhatsApp (if you message me there)

Some of these companies are based outside the UK, mainly in the USA. Where your data is transferred abroad, it's protected by safeguards such as the UK-US Data Bridge or the UK International Data Transfer Agreement. I never sell your data.

How long I keep it

  • Email list: until you unsubscribe.

  • Quiz answers, if you don't join my email list: up to 12 months.

  • Enquiries and applications that don't go ahead: up to 12 months.

  • Client, membership and purchase records: 6 years, for tax purposes.

Your rights

You have the right to access, correct or delete your personal information, to restrict or object to how it's used, to data portability, and to withdraw your consent at any time. To make a request, email hello@adclarity.co.uk. If you're unhappy with how I've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.

If you're a client

When I work in your Meta, Shopify or Klaviyo accounts, you're the data controller for your customers' data and I act as your processor, as set out in my terms.

Cookies

Cookies are small files stored on your device. This site uses:

  • Essential cookies, set by Squarespace to make the site work and remember your cookie choice.

  • Analytics cookies (Google Analytics), only if you accept, to see which pages are visited and how people find the site.

  • Advertising cookies (Meta Pixel), only if you accept, so I can measure and improve my Facebook and Instagram ads.

You can change your mind at any time using the Cookie Preferences link on every page, or in your browser settings.

Changes to this policy

I may update this policy from time to time. The date at the top shows when it last changed.