Free mini guide · Black Friday is Friday 27 November
5 real Black Friday offers.Plot twist: none of them are discounts.
Five British brands said no to money off. Guess what they did, flip the tag, then steal the idea for your own shop.
- Read the offer and make your guess.
- Flip the tag to see what really happened.
- Copy the steal for your own emails and ads.
The five offers
No percentages were harmed
Your numbers
Now work out your own numbers
The calculator shows how much more you'd keep with a twist instead of a discount. Then three quick questions match your shop to one of the five offers. Pop your email in to use them.
Do the maths
Discount or twist: which keeps more?
A discount comes off every single sale. Most twists cost a small fixed amount per order. Put in your own numbers.
Profit per sale
Example numbersProfit per sale is also the most you can pay Meta for one sale before you lose money. A bigger number gives your ads more room to win.
Your turn
Which one should you steal?
Three quick questions about your shop.
Your receipt
Thank you for shopping full price
Want this done for your shop?
Pick your twist. I'll help you turn it into emails and ads that sell.
DM me the word TWIST on Instagram and tell me what you sell. I'll tell you which of these five fits your shop, and how I'd run it.