CASE STUDY · META ADS
Same account. Different hands on the wheel.
A baby clothing brand was getting orders from its Meta ads, so it looked like everything was fine. It wasn't.
BEFORE · RUNNING ADS ALONE
Orders were coming in, so the ads stayed on.
This brand had been running its own Meta ads and getting orders. From the outside, that looks like ads that work.
But the numbers in Ads Manager didn't mean much to them. If an ad was bringing in sales, they left it running, even when it wasn't making a profit.
It's an easy trap to fall into. An order feels like a win, even when it cost you more to get than it brought in.
MAY 2026 · WHAT THE NUMBERS SAID
0.47x
For every £1 spent, 47p came back in sales. That's about £67 in sales from £143.50 of ads.
11 AUG TO 9 SEP 2026 · MANAGED BY ME
6.6x to 23.4x
Return on ad spend across three ads, in the same account. Together, about £2,970 in sales from £199.38 of ads.
THE HANDOVER · JUNE 2026
Then they handed it over.
Same product. Same market. Same ad account. What changed was who was reading the numbers.
By August, the account looked very different.
THE RECEIPTS
Straight from Meta Ads Manager.
AD 1
23.36x
£19.46 spent
AD 2
21.03x
£92.16 spent
AD 3
6.62x
£87.76 spent
Purchase return on ad spend in Meta Ads Manager, last 30 days: 11 August to 9 September 2026. These ads ran on modest budgets, and your own results will depend on your product, offer and budget, so I won’t promise the same numbers.
Ready to hand your ads over?
See what you get each month and how to start, or book a free call first if you’d like to talk it through.